![]() ![]() Lincoln Hirshberger: With Battlefield 3, we believe that we have superior technology and gameplay. IndustryGamers: Can you talk about the strategy of marketing BF3 on prime time TV so far in advance of launch? How does getting the word out this early help? ![]() ![]() IndustryGamers recently discussed the marketing approach with Lincoln Hirshberger, Senior Director of Marketing on Battlefield 3. We were certainly surprised to see television ads as early as we did, however. EA's very serious about taking the shooter category back from Activision, and the publisher expects to go toe-to-toe in a heavyweight fight this fall with Call of Duty. Several weeks ago, we witnessed the first Battlefield 3 TV spots during prime time, at least six or seven months in advance of the game's actual launch.
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